Rebooking nudges
Your best revenue is the client who already loves you and forgot to rebook. The rebooking sequence works that list automatically: a nudge at day 45 after a completed visit, a second at day 60, and silence the moment they book.
How the sequence runs
- A visit completes. The clock starts.
- Day 45: if the client hasn't rebooked, they get a nudge inviting them back.
- Day 60: still nothing on the books? One more nudge. That's the whole sequence; nobody gets pestered.
- Any new booking stops the sequence, including one made between the two nudges.
Example. Sarah's facial completes March 1. She books nothing for six weeks, so on April 15 the day-45 nudge goes out. She books from your booking page that evening, and the day-60 nudge never sends.
Common questions
- Can I change the 45 and 60 days? The cadence is fixed today: 45 and 60, two touches, then done.
- Does it respect STOP? Yes. Opted-out clients aren't texted; consent rules apply to every automatic message.
- What if they rebooked and then cancelled? The sequence re-checks before the second nudge, so a cancelled rebooking doesn't silence it by accident.
- Which clients get nudged? Anyone with a completed visit and nothing upcoming. It's about the empty future, not the kind of service they had.
Good to know
- Nudges land in the client's thread like everything else, so the desk has context if the client replies with a question.
- The best follow-up to a nudge reply is a booking link: your page does the rest.