Marketing that runs by itself
Most spa marketing fails for one reason: nobody has time to run it. Lime Papaya's answer is automations that key off the calendar you already keep, so the follow-ups happen whether or not anyone remembers.
What runs today, without setup
- Rebooking nudges. Day 45 after a completed visit, then day 60, then silence. Stops the moment they book. Details in Rebooking nudges.
- Review requests. A couple of hours after a visit completes, the client gets asked for a review, while the glow is fresh. Details in Get more reviews.
- Abandoned-booking recovery. A guest who picked a time but didn't finish gets one email nudge with a link back to that exact slot. Details in Recover abandoned bookings.
- Referral credits. When a referred client completes their first visit, the referrer gets credited automatically, once.
What feeds the machine
- Keep statuses honest: Complete finished visits, since completions are what trigger reviews, rebooking clocks, and referral credits.
- Keep your booking link everywhere clients look; every automation ends with the client booking themselves.
- Keep client emails and phones current; a follow-up with nowhere to land is a no-op.
Example. Sarah's facial completes at 3:00 PM Tuesday. Around 5:00 PM she's asked for a review. If she doesn't rebook, day 45 and day 60 nudges go out. When her sister books off Sarah's referral and completes a visit, Sarah's credit lands without anyone touching a keyboard.
Common questions
- Where's the Marketing screen in the sidebar? It's the campaigns home, and campaigns haven't shipped: today it shows "Nothing scheduled." The automations above run regardless; nothing on that screen needs configuring.
- Can I write my own campaign or blast? Not yet; that's what the Marketing screen will be for. For a one-off personal touch, text the client from Messages.
- Do automations respect opt-outs? Yes. Texting consent rules apply to every automatic message, and abandoned-booking nudges go by email precisely because that guest never opted into texts.
- Can I turn one of them off? They're on as a set today, tuned to be low-volume and hard to resent: two rebooking touches, one review ask, one recovery email.
Good to know
- The whole system leans on status hygiene. A visit that never gets completed never triggers anything.
- Your best campaign is still the booking link in an Instagram bio; the automations exist to catch what slips past it.